Ford Cars in indiaThe Ford Fiesta is one of those compact cars that has gained popularity very quickly in India, which is more of a price sensitive market. But it’s been nearly three years since the car has been released. Now Ford India reveals that they have launched the new Fiesta SXI here.
Nigel Wark is the executive director for marketing, sales and service at Ford India. Wark stated, “The new Fiesta SXI will make a statement with its premium new style persona. Based on our customer feedback, the new Fiesta SXI has been introduced to appeal to the young, suave and style-oriented professionals who want their cars to reflect their individual personality, signifying success, confidence and accomplishments.”
So what to expect from the new Ford Fiesta SXI? The car exemplifies luxury as it features mahogany wood-finished center console as well as brushed aluminum finish adorning knobs, vents and the steering wheel and even grain beige leather interiors. It also includes a 2 DIN MP3 player with Aux-in capability. The car has a chrome finish exterior look.
Coming to the engine, there are two options, one is the 1.6 Duratec petrol while the other is the 1.4 Duratorq common-rail, turbo diesel engine. Ford claims that these engines will not only offer great performance but also will be fuel efficient. Ford reveals that the driver and front passenger get airbags and these are standard.
There is also the Anti-lock braking system (ABS) with EBD and collapsible steering column. What’s more it has a fuel cut-off inertia switch that cuts off fuel if there is a crash. They have added Passive Anti-Theft system, which stops the engine when the key is turned off. And yes, it has central locking.
The premium new Ford Fiesta SXI will hit Ford dealerships in India on August 3, 2009. The top-end SXI petrol variant will come with a price tag of Rs. 6.99 lakhs while the diesel variant costs 7.99 lakhs. The prices mentioned are ex-showroom New Delhi. Also, Ford informs that the Fiesta comes with a 2 year / 1, 00,000 km warranty and there are other options such as Extended Warranty also.
